The Best Anti-Smoking Campaign So Far

Everybody knows that smoking is dangerous to ones health yet smokers continue to disregard the serious effects of it. Aside from lung cancer, smoking can cause or help facilitate the development of the following disorder: psoriasis, gangrene, impotence, stroke, blindness, degenerative disc disease and leukemia. Let's not forget cancer of the liver, kidneys, bladder, lips, mouth, throat, larynx, esophagus, stomach, pancreas, colon, and cervix.
The Best Anti-Smoking Campaign So Far
In this light, many organizations and foundations are constantly educating smokers and non-smokers alike about the dangers of smoking. One of the most effective way of promoting the risks presented by smoking is through advertisements. Now, The Thai Health Promotion Foundation (THPF) thought of a very creative and effective way of getting adult smokers to think seriously about taking their own advice on the effects of smoking by using child actors.

Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a “quit smoking” brochure.

The campaign is not new but is regaining popularity through social media. It won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards.

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