Breast Cancer Awareness Month

Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection.

Botanico_Curitiba_Outubro_Rosa

The greenhouse of Botanical Garden of Curitiba (Southern Brazil)
is illuminated in pink during October. (Image credit:
SamirNosteb)

Breast cancer awareness is an effort to raise awareness of breast cancer and reduce the disease's stigma by educating people about its symptoms and treatment options. Supporters hope that greater knowledge will lead to earlier detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a reliable, permanent cure.

The pink ribbon is the most prominent symbol of breast cancer awareness, and in most countries,

Breast Cancer Awareness Month

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